Rudy Crown

I'm Rudy Crown, a director of digital content and strategy with over 16 years of experience building campaigns that actually connect. I've led platform-native rollouts for brands like Microsoft, DoorDash, Pokémon, and Footbalco, creating content that drives real engagement and clear results.

My work lives at the intersection of storytelling, strategy, and execution. From global launches to creator-led series, I focus on ideas that scale and content that sticks. Strategy, scripting, production, publishing. Start to finish.

Scroll through some featured projects below. 

Andy Haynes Comedy & ABSOLUTE WORLDIE

Director, Digital Content

Direct and produce Andy Haynes' digital content across TikTok, Instagram, and YouTube, owning creative from concept through publish, coaching the on-camera performance, and guiding the edit so every piece lands with his audience.

Absolute Worldie — Directed a soccer-comedy series, shaping the comedic tone, the football angle, and the episode structure. Coached talent on camera and steered the edit and platform packaging.

Around the World in Andy Haynes — Lead producer on the travel-comedy docuseries. Ran launch strategy and delivery.

 

Hermanos F.C.

Director & Co-Creator

Built a weekly soccer show from the ground up, directing on-camera talent and setting the look and tone across every episode. Owned the full pipeline from script to publish and cut each episode for retention on YouTube and Instagram. Grew the audience 30% by tuning format and pacing to what actually held viewers.

 

Studs Up [GOAL USA]

Creator & Director

Created and ran a social-first football series built on humor and real fan culture for a Gen Z and Millennial audience. Shaped the concept, tone, and episodic structure from scratch, directed talent and script, and gave the editor clear creative direction on pacing and look to land each platform. Built for TikTok, Instagram, and YouTube Shorts.

 

Snapback Sports Experience

Editor

Cut and finished "We Saw The Most Expensive World Series of All Time," shaping raw commentary and footage into a fast, dynamic story. Handled the edit, color, and sound, and timed graphics and stats to the beats to keep the energy up and the audience locked in.

 

DoorDash Impact Campaign

Director/Producer

Directed a series of 30-second documentary-style spots telling the real stories of people whose lives DoorDash changed. Guided non-actor talent to natural, emotional performances on camera, set the visual look, and shaped each story in the edit.

 

Men in Blazers

Producer & Editor

Produced and cut Women's World Cup podcast and video content for high-visibility episodes, owning the edit, storytelling, and post. Built evergreen pieces to keep the audience engaged beyond live coverage, and packaged everything for cross-platform reach.

 
 

Rolling Loud 2023

Objective:

Produced live social media content for Rolling Loud’s global audience via Twitch, bringing the festival experience to millions of viewers worldwide.

Involvement:

  • Directed live segments and real-time recaps, contributing to 50% higher engagement across social platforms.

  • Led a team of videographers and editors to create dynamic, time-sensitive content under tight deadlines.

 

GILGA Application Video

Objective:

Created a unique and impactful video as part of an application for a Concept Head position at Donald Glover’s company, GILGA. The goal was to stand out with a creative, subversive narrative that demonstrated my abilities and vision.

Involvement:

  • Led the entire creative process, from scriptwriting to production logistics, ensuring the video was visually and emotionally engaging.

  • Directed and produced the video, resulting in a compelling narrative that showcased my versatility in both creative direction and storytelling.

 
 

Microsoft (LATAM, via Oliver Agency)

Director of Content

Directed branded video and social campaigns for Microsoft across LATAM, from high-end commercial shoots to fast-turn platform content, owning creative from concept through delivery.

Minsur AI — Directed on-location commercial production in Peru, scripting through final delivery, showing the real-world impact of Microsoft's AI in mining. High-end, B2B, visually driven.

Surface TikTok — Directed a short-form Surface campaign on a 24-hour turnaround, built native to TikTok for a younger audience.

Microsoft Teams (COVID) — Led creative and production on a remote-shot campaign positioning Teams as essential during quarantine, delivering quality despite full remote constraints.

Microsoft LATAM Podcast — Senior producer and director on Microsoft's first LATAM-market podcast, building the workflow and content from scratch for an underserved Spanish-speaking audience.

 
 
 
 
 

BRUT.

Objective:

Produced short, impactful videos covering contemporary social and political issues, making complex topics accessible to a wide audience.

Involvement:

  • As Producer, Editor, and Scriptwriter, I oversaw the selection of topics, scripting, and final production, ensuring the videos were concise and engaging.

  • Created content that generated significant engagement across social platforms, contributing to a 25% growth in audience reach for BRUT.

  • Utilized creative storytelling techniques to deliver high-impact educational content that resonated with a diverse viewership.

 
 

Adult Swim Bumper

Objective:

Produced a quirky and creative bumper video for Adult Swim, aligning with their distinct brand of humor and offbeat content.

Involvement:

  • Conceptualized, directed, and edited the entire project, from the initial idea to final delivery.

  • Embraced the unique aesthetic of Adult Swim by creating a fun and unconventional video, showcasing my ability to think outside the box.

  • Resulted in strong audience engagement, aligning perfectly with Adult Swim’s branding.

 
 

8 by 8 Magazine Juventus Campaign

https://8by8mag.com/studios/juventus/

Objective:

Promoted Juventus’ friendly soccer matches in the U.S., generating excitement and awareness around the event.

Involvement:

  • Directed and produced remote video content, coordinating with on-ground teams to ensure the project was executed seamlessly.

  • Provided daily feedback and adjustments on footage, ensuring the final product met the brand’s high standards.

  • Helped drive 20% increased engagement for Juventus’ U.S. matches by creating visually compelling content that amplified the event’s excitement.

 
 

Complex - New Era x Fear of God Collaboration & Nike Sneaker Resume Feature

Objective:

Promoted the collaboration between New Era and Fear of God during MLB All-Star weekend, focusing on the exclusive merchandise created for the event.

Involvement:

  • Served as Creative Media Consultant and Co-Producer, responsible for overseeing the production and strategic planning of the campaign.

  • Managed the project’s creative direction to ensure it aligned with both brands’ aesthetics and event significance, contributing to the successful promotion of the collaboration.

  • Worked with Complex to amplify the partnership, driving high engagement and visibility during the MLB All-Star weekend.

Nike Sneaker Resume Project Feature:

Objective:

The goal of the Nike Sneaker Resume Project was to create a unique and innovative approach to personal branding, using a custom-designed sneaker to represent the wearer’s skills and achievements.

Involvement:

  • As Creative Media Consultant and Co-Producer, I liaised with Complex to get the Nike Sneaker Resume Project featured on their vlog for International Women's Day.

  • Presented the project’s concept and its relevance to women’s empowerment, resulting in its highly visible feature on Complex’s platform.

  • Collaborated with the Complex team to align the feature with their audience's interests, ensuring maximum impact and engagement.

 
 

Fusion: Barbershop Books

Objective:

Produced a video documenting an inspiring reading program at a local barbershop, where kids received discounts for reading books while getting their hair cut.

Involvement:

  • Edited the video to ensure it captured the essence of the program’s positive impact on the community, contributing to local and national recognition of the initiative.

  • Highlighted the inspiring focus on books that reflect the readers, particularly emphasizing Black community members’ stories.

 
 

Tattoo Artist Karry Ka-Ying Poon Profile

Objective:

Created an intimate profile video for tattoo artist Karry Ka-Ying Poon, showcasing her unique style and creative process.

Involvement:

  • Directed and produced the entire project, from concept to final delivery, offering a personal and visually compelling look at Karry’s artistry.

  • Successfully captured the artist’s personality and skills, resulting in a positive reception from her audience.

 
 

Nike Mag Social Media Bite

Objective:

Produced a quick, engaging social media video to promote the futuristic Nike Mag sneaker.

Involvement:

  • Edited the video to ensure it was captivating and visually aligned with Nike’s innovative brand identity, contributing to increased social media buzz around the product.

  • Incorporated graphic elements to enhance the futuristic narrative of the sneaker.

 
 

Marvel & ESPN Films Present: 1 of 1 - Genesis

Objective:

Explored the crossover between superstar athletes and superheroes in this unique collaboration between Marvel and ESPN.

Involvement:

  • As Assistant Camera, I supported the Director of Photography, helping capture compelling visuals that highlighted athletes as real-life superheroes.

  • Helped drive the success of the project by ensuring the visual storytelling aligned with both Marvel and ESPN’s narratives.

 
 

letsRUMBL :30 Spot

Objective:

Produced a 30-second spot promoting the letsRUMBL fantasy sports app, positioning it as a simplified alternative to traditional fantasy platforms.

Involvement:

  • As Producer and Co-Writer, I led the creative and production process, ensuring the final spot was engaging and on-brand.

  • Helped the app gain visibility through targeted digital promotion that resonated with sports fans looking for a simplified fantasy experience.

 
 

ESPN's 30 for 30: The U

Objective:

Contributed to ESPN’s "30 for 30" episode on the University of Miami’s football program, "The U."

Involvement:

  • As Production Assistant, Researcher, and Archival Logger, I supported the team by gathering research, organizing archival materials, and assisting with production logistics.

  • Played a key role in helping the episode deliver an engaging, in-depth look at the rich history of Miami’s football program.

 
 

'Team Skating' Loiter Squad on Adult Swim

Objective:

Created a comedic skit for "Loiter Squad" on Adult Swim.

Involvement:

  • Served as Camera Operator and Assistant Camera, capturing the dynamic, humorous visuals that defined the skit.

  • Helped ensure the project adhered to Adult Swim’s distinct, irreverent style.

 
 

Doritos Crash The Superbowl Commercial - The Social Dorito

Objective:

Wrote and produced a commercial for the Doritos "Crash the Super Bowl" contest, aimed at delivering an engaging and original take on the brand.

Involvement:

  • Crafted the script and helped oversee production, ensuring the commercial reflected Doritos’ fun and creative identity.

  • The project demonstrated my ability to create original branded content that resonates with audiences.