Rudy Crown

Welcome to my portfolio! With over 15 years of experience as a Senior Director of Digital Content and Strategy, I specialize in creating high-impact, data-driven digital campaigns and producing compelling multimedia content across platforms. From producing brand campaigns for Microsoft and DoorDash to leading digital marketing strategies for sports and entertainment brands, my passion lies in delivering results-driven content that engages audiences worldwide. Explore my featured projects below.

Check out the work I’ve done below.

 

 

Snapback Sports Experience

Objective:

Edited and enhanced the video titled "We Saw The Most Expensive World Series of All Time" for Snapback Sports. The video explored the high stakes and costs associated with attending the World Series between the Dodgers and Yankees, combining sports commentary with engaging visuals..

Involvement:

  • Spearheaded post-production, including video editing, color correction, and audio enhancement to deliver a polished and dynamic viewing experience.

  • Synchronized commentary with visuals, integrating statistics and graphics to maintain audience engagement.

  • Aligned editing style with Snapback Sports’ tone and branding, ensuring consistency with the channel's target audience.

 

DoorDash Impact Campaign

Objective:

Produced a series of 30-second videos showcasing the real-life stories of individuals impacted by DoorDash, highlighting the company’s role in empowering local communities.

Involvement:

  • Led production, managed crew and budget, and aligned creative with DoorDash’s marketing objectives.

  • It ensured seamless execution, from pre-production to final delivery, increasing brand engagement by 20% through the campaign.

 

Hermanos F.C. (Sizzle Reel)

🔗 Follow us for more football insights and discussions:

Youtube: https://www.youtube.com/@HermanosF.C.

X: https://twitter.com/HermanosFChat

TikTok: https://www.tiktok.com/@hermanosfootballchat

Objective:

Co-created and produced a podcast series exploring soccer culture and community through the lens of brotherhood, blending personal anecdotes and professional insights.

Involvement:

  • Spearheaded content development and production strategy, driving a 30% increase in listenership across platforms.

  • Collaborated with creative teams to craft in-depth analyses, interviews, and narratives, positioning Hermanos F.C. as a unique voice in the soccer community.

 

Men in Blazers

Youtube: https://www.youtube.com/@meninblazers

Tik Tok: https://www.tiktok.com/@meninblazers

Objective:

Lead Producer and Content Strategist for Men in Blazers, shaping digital broadcasts focused on football narratives and audience engagement, including special coverage for the 2023 Women's World Cup.

Involvement:

  • Directed content strategy, increasing social media engagement by 40%.

  • Oversaw content production from ideation to execution, delivering highly relevant and impactful football coverage.

 
 

Rolling Loud 2023

Objective:

Produced live social media content for Rolling Loud’s global audience via Twitch, bringing the festival experience to millions of viewers worldwide.

Involvement:

  • Directed live segments and real-time recaps, contributing to 50% higher engagement across social platforms.

  • Led a team of videographers and editors to create dynamic, time-sensitive content under tight deadlines.

 

GILGA Application Video

Objective:

Created a unique and impactful video as part of an application for a Concept Head position at Donald Glover’s company, GILGA. The goal was to stand out with a creative, subversive narrative that demonstrated my abilities and vision.

Involvement:

  • Led the entire creative process, from scriptwriting to production logistics, ensuring the video was visually and emotionally engaging.

  • Directed and produced the video, resulting in a compelling narrative that showcased my versatility in both creative direction and storytelling.

 
 

Microsoft Teams Campaign

Objective:

Promoted Microsoft Teams during the COVID-19 pandemic, highlighting its role as an essential communication and collaboration tool.

Involvement:

  • Directed the campaign’s content strategy, including pre-production planning and overseeing the entire production cycle.

  • Collaborated with Microsoft and external partners to produce a campaign that contributed to a 30% increase in platform usage during the quarantine period.

  • Adapted quickly to the challenges of remote production, ensuring high-quality output despite logistical constraints.

 
 

Microsoft LATAM Podcast

Objective:

Launched Microsoft’s first podcast tailored for the LATAM market, providing valuable tech content and updates to the Spanish-speaking audience.

Involvement:

  • As Senior Producer and Director, I oversaw all aspects of production, from strategic planning to execution, creating a new digital content avenue for Microsoft.

  • Established workflows, guided content creation, and managed cross-functional teams to ensure the podcast delivered relevant tech insights and expanded Microsoft’s reach in LATAM.

  • Resulted in a 25% increase in engagement from the previously underserved Spanish-speaking market.

 

Microsoft Surface LATAM TikTok Campaign

Objective:

Designed to promote the Microsoft Surface laptop on TikTok, targeting a younger demographic with engaging, platform-specific content.

Involvement:

  • Directed and managed the production of a short-form TikTok campaign, delivering creative video content under a tight 24-hour deadline.

  • Ensured the video resonated with TikTok’s unique audience, leading to a 20% boost in brand engagement among the younger demographic.

  • Oversaw the creative direction and ensured all content adhered to TikTok’s format and style.

 
 

Microsoft Minsur AI Campaign

Objective:

Showcased Microsoft’s Artificial Intelligence solutions for the mining industry, particularly their application with Minsur, a major Peruvian mining company.

Involvement:

  • Directed on-location production in Peru, overseeing the entire creative process from scripting to final delivery.

  • Highlighted the real-world impact of AI on the mining industry, resulting in increased visibility for Microsoft’s AI solutions in B2B sectors.

  • Ensured the campaign was visually compelling, contributing to a 15% increase in B2B inquiries for Microsoft’s AI services.

 
 

BRUT.

Objective:

Produced short, impactful videos covering contemporary social and political issues, making complex topics accessible to a wide audience.

Involvement:

  • As Producer, Editor, and Scriptwriter, I oversaw the selection of topics, scripting, and final production, ensuring the videos were concise and engaging.

  • Created content that generated significant engagement across social platforms, contributing to a 25% growth in audience reach for BRUT.

  • Utilized creative storytelling techniques to deliver high-impact educational content that resonated with a diverse viewership.

 
 

Adult Swim Bumper

Objective:

Produced a quirky and creative bumper video for Adult Swim, aligning with their distinct brand of humor and offbeat content.

Involvement:

  • Conceptualized, directed, and edited the entire project, from the initial idea to final delivery.

  • Embraced the unique aesthetic of Adult Swim by creating a fun and unconventional video, showcasing my ability to think outside the box.

  • Resulted in strong audience engagement, aligning perfectly with Adult Swim’s branding.

 
 

8 by 8 Magazine Juventus Campaign

https://8by8mag.com/studios/juventus/

Objective:

Promoted Juventus’ friendly soccer matches in the U.S., generating excitement and awareness around the event.

Involvement:

  • Directed and produced remote video content, coordinating with on-ground teams to ensure the project was executed seamlessly.

  • Provided daily feedback and adjustments on footage, ensuring the final product met the brand’s high standards.

  • Helped drive 20% increased engagement for Juventus’ U.S. matches by creating visually compelling content that amplified the event’s excitement.

 
 

Complex - New Era x Fear of God Collaboration & Nike Sneaker Resume Feature

Objective:

Promoted the collaboration between New Era and Fear of God during MLB All-Star weekend, focusing on the exclusive merchandise created for the event.

Involvement:

  • Served as Creative Media Consultant and Co-Producer, responsible for overseeing the production and strategic planning of the campaign.

  • Managed the project’s creative direction to ensure it aligned with both brands’ aesthetics and event significance, contributing to the successful promotion of the collaboration.

  • Worked with Complex to amplify the partnership, driving high engagement and visibility during the MLB All-Star weekend.

Nike Sneaker Resume Project Feature:

Objective:

The goal of the Nike Sneaker Resume Project was to create a unique and innovative approach to personal branding, using a custom-designed sneaker to represent the wearer’s skills and achievements.

Involvement:

  • As Creative Media Consultant and Co-Producer, I liaised with Complex to get the Nike Sneaker Resume Project featured on their vlog for International Women's Day.

  • Presented the project’s concept and its relevance to women’s empowerment, resulting in its highly visible feature on Complex’s platform.

  • Collaborated with the Complex team to align the feature with their audience's interests, ensuring maximum impact and engagement.

 
 

Fusion: Barbershop Books

Objective:

Produced a video documenting an inspiring reading program at a local barbershop, where kids received discounts for reading books while getting their hair cut.

Involvement:

  • Edited the video to ensure it captured the essence of the program’s positive impact on the community, contributing to local and national recognition of the initiative.

  • Highlighted the inspiring focus on books that reflect the readers, particularly emphasizing Black community members’ stories.

 
 

Tattoo Artist Karry Ka-Ying Poon Profile

Objective:

Created an intimate profile video for tattoo artist Karry Ka-Ying Poon, showcasing her unique style and creative process.

Involvement:

  • Directed and produced the entire project, from concept to final delivery, offering a personal and visually compelling look at Karry’s artistry.

  • Successfully captured the artist’s personality and skills, resulting in a positive reception from her audience.

 
 

Nike Mag Social Media Bite

Objective:

Produced a quick, engaging social media video to promote the futuristic Nike Mag sneaker.

Involvement:

  • Edited the video to ensure it was captivating and visually aligned with Nike’s innovative brand identity, contributing to increased social media buzz around the product.

  • Incorporated graphic elements to enhance the futuristic narrative of the sneaker.

 
 

Marvel & ESPN Films Present: 1 of 1 - Genesis

Objective:

Explored the crossover between superstar athletes and superheroes in this unique collaboration between Marvel and ESPN.

Involvement:

  • As Assistant Camera, I supported the Director of Photography, helping capture compelling visuals that highlighted athletes as real-life superheroes.

  • Helped drive the success of the project by ensuring the visual storytelling aligned with both Marvel and ESPN’s narratives.

 
 

letsRUMBL :30 Spot

Objective:

Produced a 30-second spot promoting the letsRUMBL fantasy sports app, positioning it as a simplified alternative to traditional fantasy platforms.

Involvement:

  • As Producer and Co-Writer, I led the creative and production process, ensuring the final spot was engaging and on-brand.

  • Helped the app gain visibility through targeted digital promotion that resonated with sports fans looking for a simplified fantasy experience.

 
 

ESPN's 30 for 30: The U

Objective:

Contributed to ESPN’s "30 for 30" episode on the University of Miami’s football program, "The U."

Involvement:

  • As Production Assistant, Researcher, and Archival Logger, I supported the team by gathering research, organizing archival materials, and assisting with production logistics.

  • Played a key role in helping the episode deliver an engaging, in-depth look at the rich history of Miami’s football program.

 
 

'Team Skating' Loiter Squad on Adult Swim

Objective:

Created a comedic skit for "Loiter Squad" on Adult Swim.

Involvement:

  • Served as Camera Operator and Assistant Camera, capturing the dynamic, humorous visuals that defined the skit.

  • Helped ensure the project adhered to Adult Swim’s distinct, irreverent style.

 
 

Doritos Crash The Superbowl Commercial - The Social Dorito

Objective:

Wrote and produced a commercial for the Doritos "Crash the Super Bowl" contest, aimed at delivering an engaging and original take on the brand.

Involvement:

  • Crafted the script and helped oversee production, ensuring the commercial reflected Doritos’ fun and creative identity.

  • The project demonstrated my ability to create original branded content that resonates with audiences.